NIKE X FRANCE 2018
For 2018, the French Football Federation (FFF) collection draws from this cultural duality to celebrate an enduring symbol of national pride, the tricolore, with modern flare. “The way the French express patriotism is through the flag and we wanted to celebrate how the bleu, blanc and rouge brings people together,” explains Pete Hoppins, Nike Football Apparel Senior Design Director.
The articulation of the flag is filtered through another element of French convention: famously elegant style. On the home kit, which recreates the tricolor from head to toe, a sophisticated placket collar carries a button embossed with the national motto, “Liberté, Egalité, Fraternité.” For Hoppins, the combination of color and tailoring forms a “lethal elegance” befitting the current squad.
If the home kit is a direct celebration of the flag, the away kit serves as its deconstructed counter.
At first glance, the shirt appears plain white. However, close inspection reveals a subtle red and blue hyper-speckle knit through the body. “We pushed the boundaries of knitting technology and unlocked the unique possibilities of yarns, colors and fabrics. The result is stunning,” says Hoppins.
A cultural legacy of pushing boundaries is also communicated by new custom numbers that honor the country’s art deco architecture and in other garments in the 2018 FFF collection.
The pre-match attire is highlighted by a warm-up shirt that features the iconic Mariniere blue and white stripe, a design long synonymous with French fashion.
Another intriguing feature of the collection comes through careful consideration of the singing of the French anthem, “Le Marseillaise.” When the team takes the pitch, the players will line up to form the tricolore through evenly distributed red, white and blue anthem jackets.
The 2018 French Football Federation collection is available April 5 on nike.com and at select retailers.